Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Walk Me

The handle is smooth yet rigid; its contours create an ergonomic, snug grip for the human hand but can also comfortably wrap around a human's wrist or arm. As the handle is rigid, it will not contract, so any tension from a dog pulling will not squish the human's hand (which is a design flaw in the conventional loop handle dog leashes). The distinctive handle pattern (splats, splotches and swirls of colour) are individual to each handle as they form uniquely from the hands-on moulding and baking process. The handle and rope are made from 100 percent post-consumer plastic.

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Gatorade Fuel Rover

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

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Movie Boxed

The Boxed campaign takes a holistic approach to immersing the audience in its message. By using a variety of mediums, including typography, staff badges, and wristbands, the campaign aims to create a comprehensive experience that touches on all aspects of the viewer's senses. Through this approach, the campaign hopes to provoke deeper reflection and introspection, ultimately inspiring positive change and rejecting superficial living.

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Lay's x Stranger Things

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.

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Ride on the Right Track

As the world emerges from the pandemic, sustainability has become a top priority for governments and corporations. Momentum is a company that recognizes the importance of making eco-friendliness accessible to consumers through simple, achievable steps. Momentum aims to change perceptions of needs and behaviors and foster conversations among friends about environmental efforts to drive collective impact. Momentum's design and communication strategy employs organic illustrations, green elements, and friendly messaging to make sustainability inviting and approachable.

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Guangzhou Metro Spirit

The lightbox posters showcase the professionalism and diversity of its services through modern young enterprise workers. The creators draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro.

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