Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Lays Heartwork

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

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Jelly Tea

Jelly Tea is a functional food. Regimen requires considering both the nutritional value of food and the cultivation of life habits. Jelly Tea uses Chinese medicine and food homologous materials as raw materials. The gamification experience added to the service system can help users develop long-term habits. This new forms of health preservation methods have been embraced by the young generation.

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The Aodh

The Aodh inhabits a world of darkness and glamour, where lights are low and passions soar. Drawing on this mysticism, it tells of a time after dark, its form a mesmerising helix that bewitches and enchants. The Aodh's stand illuminates the bottle from behind, the opal LED trim sending golden beams spinning through the whiskey before dancing off the mirrored surface of the frame. Harnessing the interplay of day and night, the polished golden curved surfaces reflect the light, while the textured and knurled details absorb it, generating a glow that places The Aodh firmly in the spotlight.

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2020 Super Star

The 2020 Super Star is an annual sports show held by the Taiwan Government. The event aims to promote and connect different sports to the public and glorify the fantastic achievement that professional athletes achieved in Taipei Arena, Taiwan. The design project developed in various formats for the event, such as advertising posters, campaign brochures, kinetic pictograms, key patterns, TVcf, background videos, motion graphics, and digital signage.

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Doaba Dhaba

Doaba Dhaba is a cloud kitchen concept in India that gives the customer the bandwidth of selecting their own choice of food, in their own choice of cooking, and their own choice of gravy. The Brand Identity and packaging of Doaba Dhaba are designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flatbreads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper.

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SeeTang Collection

SeeTang, an algae biopolymer, raises awareness about plastic polluted design departments like food packaging and fashion. SeeTang instant dish packaging is cooked alongside food ingredients as the biomaterial is 100 percent dissolvable in water, vegan and edible. The outer packaging can either be recycled by the consumer or biodegraded. SeeTang Fashion solely uses extracted dye from food leftovers, spices and dried flowers. The bags and jewellery are made from the same biopolymer as the instant dish and are 100 percent compostable.

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