Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Buddy

The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.

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Insecta Iridesse

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer's journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

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Zacapa Reserva Limitada 2019

forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.

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Nissan Skyline

The Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been followed by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently. And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is a model exploring fun to drive in the new era.

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Electric Meets Reality

MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.

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Service Design for College Enrollment

Their project through the redesign of the work model and enhances the ability to work across departments. Moreover, it could help students familiarize themselves with the campus through a variety of connections and services. For the department, the project results include the definition of value goals, work mode and interactive function design. Services for students include consulting services, admission reception services, guidance services of peers and admission brochures.

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