Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.
Continue readingThe Spiral Christmas Eco3 is the first artificial tree made entirely from 100 percent recyclable materials that is completely recyclable at the same time. Unlike traditional models that combine plastic and steel, this design features a patented spiral frame made from recycled, fire retardant pet plastic. It flat packs to reduce co2 emissions, assembles in under a minute, and includes USB-C powered lights with international plugs. Compact, sustainable, and easy to store, it offers a modern, planet friendly alternative to conventional holiday trees.
Continue readingEvery spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.
Continue readingBioplates is a biodegradable and compostable tableware piece developed for professional hospitality. Made from a next-generation biopolymer with mineral reinforcement, it resists up to 140C and over 7000 industrial dishwasher cycles. Its textured surface helps to hide cutlery marks, while the engraved bottom shares an environmental message. Stackable, elegant, lightweight, and carbon negative, Bioplates offers a regenerative alternative to melamine and porcelain in luxury outdoor service, combining design and responsibility.
Continue readingNamito is a commercial art toy image aiming to meet spiritual needs. The creator endows her with a lovely and cool appearance, using exaggerated appearance features to highlight Namito's unique spiritual personality and conveying the idea of reducing mental stress with artistic appeal. Namito shapes an image of a simple dream-seeker in a prosperous city to call on people to be brave to be themselves instead of caring about others' opinions while changing their thinking through their actions to achieve spiritual freedom.
Continue readingThe installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.
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Alliance of International Business Associations Journal covers meta, strategic and service design, advertising, marketing and communication design, limited edition and custom design, design quality and innovation, sustainable products, projects and green design, and sustainable business, social entrepreneurship and altruistic design.
New Venue and Library North Branch by Zhubo Design
Tuesday, 24 JuneNew Airport Langage by Basile Boiffils
Monday, 23 JuneLighting Installation by WHYIXD
Sunday, 22 June
Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.