Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Full Moon

On Halloween 2020 while the whole world was talking about a special full moon which was visible in all parts of the globe, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. Agency: Rothco, part of Accenture Interactive | Client: Guinness

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Lays Heartwork

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

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Ciroc White Grape Vodka

forceMAJEURE Design was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform. Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a custom golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.

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No Footprint House

The NFH is developed for serial production, based on a larger toolbox of prefabricated residential typologies. A first prototype was built for a European family in the southwest of Costa Rica. They chose a two-bedroom configuration with steel structure and pine wood finishes, which was shipped to its target location on one single truck. The building is designed around a central service core in order to optimize logistical efficiency regarding assembly, maintenance and usage. The project seeks for integral sustainability in terms of its economic, environmental, social and spatial performance.

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Rhita

Assembly and disassembly designed for sustainability cause. With an Innovative hinge structure system designed, 70 percent of parts were reduced, no glue or rivet for fixation, no sewing of the inner lining, that makes it easier to be repaired, and downsized 33 percent of freight volume, eventually, extend the suitcase life-cycle. All parts can be purchase individually, for customizing own suitcase, or parts replacement, no returning suitcase to repair center needed, saves time and reduce shipping carbon footprint.

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Small Town

Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first-ever 3D Traditional Taiwanese House bus will roam the streets of Singapore, offering the residents and the tourists a brand-new vision of the charm of Taiwan. The 3D installation art with a swallowtail roof of local architectural style on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.

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