Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Feira do Alvarinho

Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.

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Mitsubishi eK X (Cross)

eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind. This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.

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No Footprint Wood House

The No Footprint Wood House is located along the southern Pacific coast of Costa Rica. Its bioclimatic design integrates with the surrounding lush tropical forests and natural habitat. The project forms part of the multi-award winning No Footprint House series. Climate-responsive building variations are based on passive design strategies. Industrial building techniques and prefabricated components are combined with locally harvested and regenerative construction materials. The project promotes integral sustainability in terms of its social, economic, environmental and spatial performance.

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HYZY World Youth Activity Center

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.

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Playful Hut

This eco-friendly packaging combines practicality and creativity, ensuring product safety during transport while giving packaging new life through innovative design. Made from 100% biodegradable materials, it addresses the pain points of traditional packaging in handling and usage, offering a more efficient production process and a more convenient user experience. The design also supports reuse, reducing waste and providing DIY fun for families, making sustainability a part of everyday life.

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Seaside Home For Music Fans

This comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.

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