Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Electric Meets Reality

MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.

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Service Design for College Enrollment

Their project through the redesign of the work model and enhances the ability to work across departments. Moreover, it could help students familiarize themselves with the campus through a variety of connections and services. For the department, the project results include the definition of value goals, work mode and interactive function design. Services for students include consulting services, admission reception services, guidance services of peers and admission brochures.

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Venous Materials

Venous Materials project envisions a new way to design dynamic tangible interactions using fluidic Interfaces. It is a new type of interactive material that is inspired by veins systems in nature and the human body. When the user applies pressure or motion to the material, it dynamically displays geometric patterns and colors. The different patterns are displays that function as tangible sensors, that can animate dynamic graphics, create responsive objects for learning activities, and visualize body movement and balance.

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Case

Case envisions the future of luggage and how luggage might evolve to become something that travels separately from its owner. Streamlining the travel experience, reducing stress, whilst also minimizing costly infrastructure. The Case is provided to you as part of an on-demand service whereby it will be delivered from your home to your destination ahead of the traveler, replacing the need to own and travel with luggage.

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Cap Pac

Cap Pac is a marketing tool tailored for outdoor events. Designed to increase uptake and widening the appeal of brands promotional products, by offering multiple fun, interactive and useful products for the consumer. The configuration of the Sign/Drinks Carrier and two detachable Sun Visors fitting around each other, fully utilising the material. All these products are made from a single sheet of card making them cheap to deliver and easy to distribute at the event. Manufactured in the most sustainable way possible, with each CapPac produced actually having a positive impact to the planet.

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Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

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