Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Seaside Home For Music Fans

This comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.

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TopolinoWorld

Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called Topolino World using CGI techniques, where every feature, rechargeability, agility, compact design and eco friendly approach came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.

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Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

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Pepsi Smart Can

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

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Wudang Blessing

This project reinterprets Wudang cultural IPs Zhenwu Emperor Five Gods of Wealth Fu Lu Shou and Taizi Slope studying blessings through contemporary art. It builds a brand visual system with vector graphics, modular patterns, and a mountain inspired color palette Q style deities, including the golden toad and Three Stars, extend from packaging to digital media, revitalizing Wudang heritage for global audiences.

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MX Dynamic

Tackling the limitations of traditional spaces, fixed layouts that are hard to renovate and inefficient construction that generates excessive waste, the product centers on reconstructing spatial logic through modularity and integrates a micro environment of sound, light, and electricity, and a digital platform to enhance operational efficiency. Its closed loop recycling design cuts renovation waste by 80 percent and adapts to multiple scenarios such as offices and commercial spaces. The system delivers an ondemand space that combines innovative design with social significance.

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Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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