Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

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Don't Lose Your Biculutural

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

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DeliPeruano Signature

DeliPeruano Signature is a Premium Pisco Pairing Kit made with selected botanicals. Its packaging design combines a minimalist and traditional style at the same time. The cleanness and elegance, together with the use of silver ink, denote the purity and high quality of the products, while the handcrafted textures and materials refer to the tradition of this Peruvian liquor. In general, the design of the bottle and the other elements of the box allow showing and highlighting the attributes of the product, achieving a sensory experience that makes it unique and desirable.

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Vitality

They used a natural method of compost. They found that earthworms, as a common creature on the earth, are not only friends of crops, but also friends of humans. Life practice shows that vermicomposting is a kind of green composting method: earthworms convert food residues into agricultural fertilizer through their esophagus. This method of recycling reduces the additional cost of garbage collection, storage and transportation, and also makes food waste disposal easier.

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Kuss

Kuss are sound absorption panels designed to bring calmness into homes, open offices and any other public spaces by absorbing the excessive noise. Panels are made out of ecological and non-toxic composite by using organic rich lake sediments, sapropel as a binder, mixed with natural fibres. The extraction of sapropel helps to improve the quality of freshwater resources and lake ecosystems. By using the extracted sapropel in design production, both the noisy city environment and the ecosystem of a lake are improved.

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Out Of Sight

The aim of this project is geared towards the local residents of Friars Island, in Brazil, paying attention to their needs and considering the bucolic environment and lack of public resources, in order to ensure basic services to the citizens. With the support of local political movements, it is proposed the insertion of forty two containers to attend two local necessities: a dance school, which used to operate in adjacent spaces to the neighboring church, and three emergency social housings, keeping in mind the need for a quick and accessible construction inserted on the location.

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Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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