Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

DIY Spice Blends by Chef Heidi

Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.

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Feira do Alvarinho

Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.

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Mitsubishi eK X (Cross)

eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind. This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.

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Welfare is Gold

A major cultural transformation strategy to prevent harassment in the workplace considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols to serve and transform the lives of more than 19,000 employees.

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Arminda Caffe

Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.

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I love You From Afar

At the beginning of the pandemic, when everyone was in quarantine in Chile, all Miniso stores were closed, and to maintain the commitment to its audience, the "I Love You From Afar" campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.

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Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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