Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

iflytek Co.,Ltd.
IP Character
Friday, 27 June 2025

Fiery Spark Feifei

Fiery Spark Feifei is an iconic IP character of iFlytek, featuring an amiable dynamic appearance with sleek lines to convey the brand's core values and innovative spirits. This IP character is a perfect combination of technological and artistic aesthetics. It takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude towards users in content co-creation. Fiery Spark Feifei visually forms close ties with the brand's field of operation advanced AI technologies.

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Deeeep Creative Lab
Customer Experience Website Packaging
Thursday, 26 June 2025

Urbaner

This project delivers a refined shaving solution tailored to local needs, featuring premium Japanese-made blades and a sleek, portable design that merges function with style. Rooted in Shaving as a Fashion Statement, the brand appeals to style conscious Japanese men, redefining grooming as self expression. Its communication strategy spans all touchpoints to spark curiosity, drive purchases, and enhance brand engagement.

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YiF Lock Company Limited
Lock
Wednesday, 25 June 2025

No Screw

This lock improves on traditional forms with efficient assembly and easy maintenance. It has two split parts: a lock body and an anti reverse base shell for a no screw design. This ensures rapid, secure assembly, enhancing production automation and efficiency. Disassembly is also simple without professional help, making maintenance hassle free. Over 80 percent of the lock is made from lightweight, durable ABS to reduce travel burden while resisting impact and wear for a longer lifespan. This material is also recyclable for environmental protection and circular economy.

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PepsiCo Design and Innovation
Stainless Steel Bottle
Tuesday, 24 June 2025

Gatorade Rookie Bottle

The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.

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Naomi Langerak
Recyclable Christmas Tree
Monday, 23 June 2025

Spiral ECO3

The Spiral Christmas Eco3 is the first artificial tree made entirely from 100 percent recyclable materials that is completely recyclable at the same time. Unlike traditional models that combine plastic and steel, this design features a patented spiral frame made from recycled, fire retardant pet plastic. It flat packs to reduce co2 emissions, assembles in under a minute, and includes USB-C powered lights with international plugs. Compact, sustainable, and easy to store, it offers a modern, planet friendly alternative to conventional holiday trees.

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5 Senses Design
Promotion
Sunday, 22 June 2025

Recruitment Branding

Every spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.

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Design interview of the day
Special Coverage
Friday, 20 June 2025

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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Alliance of International Business Associations Journal covers meta, strategic and service design, advertising, marketing and communication design, limited edition and custom design, design quality and innovation, sustainable products, projects and green design, and sustainable business, social entrepreneurship and altruistic design.

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