Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Taobao Design
Marketing
Thursday, 3 July 2025

Seaside Home For Music Fans

This comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.

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Digital Panorama
Product Launch
Wednesday, 2 July 2025

TopolinoWorld

Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called Topolino World using CGI techniques, where every feature, rechargeability, agility, compact design and eco friendly approach came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.

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Centrick
Advertising
Tuesday, 1 July 2025

Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

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PepsiCo Design and Innovation
Beverage
Monday, 30 June 2025

Pepsi Smart Can

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

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Wu yao
Car Sticker
Sunday, 29 June 2025

Chinese Lion

Designed limited edition car stickers for the Fengxing T5 Evo car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. At the same time, 3 different colors are provided as options.

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Ryan Ward
Air Purifier
Saturday, 28 June 2025

Briiv Pro

Briiv Pro is a radical new approach to sustainable air purification. Featuring AI-assisted air quality monitoring and mesh network capabilities, Briiv Pro drives forward the possibilities of sustainable materials in the world of air purification, leading the charge as Briiv Pro does away with fossil-fuel derived plastics and ushers in a new era of bioplastic-based consumer electronics that deliver life changing benefits with natural materials. It is these ideals of sustainability to which Briiv Pro adheres, to illuminate a better pathway to a greener future for human beings and the planet.

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Design interview of the day
Special Coverage
Thursday, 26 June 2025

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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Alliance of International Business Associations Journal covers meta, strategic and service design, advertising, marketing and communication design, limited edition and custom design, design quality and innovation, sustainable products, projects and green design, and sustainable business, social entrepreneurship and altruistic design.

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