Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Recruitment Branding

Every spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.

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Bioplates

Bioplates is a biodegradable and compostable tableware piece developed for professional hospitality. Made from a next-generation biopolymer with mineral reinforcement, it resists up to 140C and over 7000 industrial dishwasher cycles. Its textured surface helps to hide cutlery marks, while the engraved bottom shares an environmental message. Stackable, elegant, lightweight, and carbon negative, Bioplates offers a regenerative alternative to melamine and porcelain in luxury outdoor service, combining design and responsibility.

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Namito

Namito is a commercial art toy image aiming to meet spiritual needs. The creator endows her with a lovely and cool appearance, using exaggerated appearance features to highlight Namito's unique spiritual personality and conveying the idea of reducing mental stress with artistic appeal. Namito shapes an image of a simple dream-seeker in a prosperous city to call on people to be brave to be themselves instead of caring about others' opinions while changing their thinking through their actions to achieve spiritual freedom.

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Vivo X Series

The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.

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Sustenta

Sustenta is a 2 piece toilet that aims to redefine eco-consciousness. It sets a new standard in water conservation by using 2.5 liters (0.66 gallons) per flush, which is lower than the actual ecologic toilets that range from 3.5L to 4.8L. This represents a reduction of up to 60 percent in water usage, marking a viable option for day a day sustainability. Recognizing the importance of water conservation and toilet functionality, Sustenta delivers a new toilet experience that also contributes to the preservation of one of the planet's key resource.

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Sky Soft Plus Yal Comfort Hd

Schalcon has completely redesigned the monthly Sky Soft Plus contact lenses in the single-box version, introducing the Soft Flat Pack with a new packaging, offering environmental advantages: The thickness of the pack has been reduced by 90% compared to the previous version; The material used for packaging has been reduced by over 80% compared to the previous version; Plastic has been entirely eliminated from the outer packaging; The contact lens blister is produced using recycled material from production waste; Graphic printing is exclusively done with inks free of heavy metal pollutants.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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