Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

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Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

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DeliPeruano Signature

DeliPeruano Signature is a Premium Pisco Pairing Kit made with selected botanicals. Its packaging design combines a minimalist and traditional style at the same time. The cleanness and elegance, together with the use of silver ink, denote the purity and high quality of the products, while the handcrafted textures and materials refer to the tradition of this Peruvian liquor. In general, the design of the bottle and the other elements of the box allow showing and highlighting the attributes of the product, achieving a sensory experience that makes it unique and desirable.

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Service Design for College Enrollment

Their project through the redesign of the work model and enhances the ability to work across departments. Moreover, it could help students familiarize themselves with the campus through a variety of connections and services. For the department, the project results include the definition of value goals, work mode and interactive function design. Services for students include consulting services, admission reception services, guidance services of peers and admission brochures.

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Out Of Sight

The aim of this project is geared towards the local residents of Friars Island, in Brazil, paying attention to their needs and considering the bucolic environment and lack of public resources, in order to ensure basic services to the citizens. With the support of local political movements, it is proposed the insertion of forty two containers to attend two local necessities: a dance school, which used to operate in adjacent spaces to the neighboring church, and three emergency social housings, keeping in mind the need for a quick and accessible construction inserted on the location.

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Lays Heartwork

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

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