Globally Made in Egypt Branding Campaign - Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Moataz Mohamed
Branding Campaign
Thursday, 31 July 2025

Globally Made in Egypt

Samsung's latest campaign blends national pride, sports excellence, and advanced technology to reaffirm its leadership in television innovation. Featuring Ahmed El Gendy, it highlights speed, precision, and quality, traits shared by elite athletes and Samsung’s AI powered TV. With dynamic visuals and immersive storytelling, the campaign showcases El Gendy and Samsung’s commitment to excellence. Globally Made in Egypt, it reflects world class performance and redefines the viewing experience.

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Design of the day
Special Coverage
Tuesday, 29 July 2025

Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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