Doritos Rainbow Digital Campaign - Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

Alliance of International Business Associations Journal featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Doritos Rainbow

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.

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Legendary designers and their award-winning works.

Design Legends are extremely famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide. Get inspired by creative designs.

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