Beer Culture 2020 Report - Alliance of International Business Associations Journal

Alliance of International Business Associations Journal

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Beer Culture 2020

Austria's innovation leader in brewing Brau Union Osterreich published an Austrian beer culture report in 2020. It represents a survey of the Austrian beer culture, seeking to improve it constantly. A study was carried out across Austria in cooperation with the market research institute. It is representative for Austria's population and therefore delivers many important insights. Questions about the importance of beer specialties, drinking habits, raw materials and sustainable beer production were answered in a representative manner.

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